Dan Gershenson is the secret weapon for service-based businesses that strongly desire insightful brand strategies and powerful content that resonates with their customers. From management consultants and manufacturers to technology companies and investment firms, these businesses with a complex sale to make have a hard time conveying their thought leadership to the outside world – a world that demands language in compelling and persuasive plain English. Not industry jargon. That’s where Dan and his team at Caliber Brand Strategy + Content Marketing come in, providing the kind of brand strategy and custom content that audiences crave, where they crave it most. Blogs. eNewsletters. Social media. eBooks and White Papers. If it can be written, Dan can tell the brand story on your behalf. And as a Master Consultant with the Duct Tape Marketing Consultant Network, he uses a system that’s proven to deliver clarity, consistency, confidence and customers. In 2019, Dan co-authored “Content Marketing for Local Search: Create Content That Google Loves & Prospects Devour,” a book that reached #1 on Amazon in the Marketing category and has been called “the best guide ever for how to use smart content to win the all-important search engine contest.” Visit Caliber’s website at HighCaliberBranding.com or email Dan at Dan@HighCaliberBranding.com.