Impact Hiring with Kim Kelley

On this episode, I’m joined by Kim Kelley, co-founder and CEO of Pepelwerk, a technology company designed to help close the gap between social impact and business needs allowing companies to proactively source, upskill, reskill and hire talent. Offering a job is one of the most meaningful and impactful things that a company can do, so Kim and I discuss the importance impact centered recruiting can have on the organization, employees and the community.

Here’s what you’ll learn about in this episode:

  • Why hiring on educational or technical skills alone will leave you unprepared to help your company grow and thrive in this new era of work.
  • How Gen Z is taking the lead and changing the face of the hiring process.
  • The importance of bridging the gap between the new generation of workers and the older generation to transform the future of work.
  • When a resume is an effective tool for recruitment and when it’s not.
  • How corporations can build a talent pipeline and create a diverse and skilled workforce.

Learn more about Pepelwerk by going to: https://www.pepelwerk.com/

Inspirational Guest Quotes on this Episode: 

“If you’re doing hiring in the same way, using applications, resumes, job boards, postings, and praying—everything is so reactive. You are going to miss out on the talent of the next generation, you’re going to really struggle to help your company grow and thrive…if you can’t find a new way to think about how you bring in talent into your organization.”

“Gen Z is this interesting generation. I’m very optimistic because they really hold employers accountable. They’re asking what is your connection with corporate responsibility? What’s your purpose? What am I going to get out of this experience? And that’s a very different way of thinking.”

“Stop evaluating 80% of your support roles based on the resume, it’s just the worst tool on the planet. It endorses a very skewed and inequitable working world. When you think about what a resume is, it’s a documentation of who gave you opportunities to do what. It is not a piece of documentation that says, I am capable of doing all that you’re asking of doing—totally separate questions.”

“Resumes—please walk away from them.”

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Dan Gershenson

MARKETING COACH

Dan Gershenson is the secret weapon for service-based businesses that strongly desire insightful brand strategies and powerful content that resonates with their customers. That’s where Dan and his team at Caliber Brand Strategy + Content Marketing come in, providing the kind of brand strategy and custom content that audiences crave, where they crave it most. Blogs. eNewsletters. Social media. eBooks and White Papers. If it can be written, Dan can tell the brand story on your behalf. And as a Master Consultant with the Duct Tape Marketing Consultant Network, he uses a system that’s proven to deliver clarity, consistency, confidence and customers. Visit Caliber’s website at HighCaliberBranding.com or email Dan at Dan@HighCaliberBranding.com.

Kim Kleeman​

SUCCESS COACH + FOUNDER

Kim Kleeman is a nationally-renowned business growth coach, speaker, and award-winning entrepreneur. She is passionate about helping individuals and organizations lead the field and scale rapidly in competitive markets. Kim has launched various brands, products, and organizations with growth-oriented clients. Her track record includes recognition by Top Women in Digital Marketing, Chicago Crain’s 40 Under 40, and landing her first company on the Inc. 500 list (#5 in Education).

She is co-founder of The Inner Circle, a B2B community of CEOs, professionals, and trusted advisors who come together to grow their businesses through intentional networking.

Tami Palmer

CAREER + LIFE COACH

greyzone’s Founder, Tami Palmer has worked in the staffing and human resources management industries for over 15 years and in 2013 started greyzone, a Job Search Coaching and Career Advisement business. Tami has served on the boards of several Human Resources and Recruiting organizations, and donated countless hours of volunteer time providing job search advice to college students, displaced workers and immigrant populations. Tami is valued for her intuition, knowledge and creative thinking (she’s even a fiction writer). She blogs regularly on job search and career guidance topics. Tami is passionate about the power of words and guiding people to have authentic, empowered conversations.

Dan Gershenson

MARKETING COACH

Dan Gershenson is the secret weapon for service-based businesses that strongly desire insightful brand strategies and powerful content that resonates with their customers. From management consultants and manufacturers to technology companies and investment firms, these businesses with a complex sale to make have a hard time conveying their thought leadership to the outside world – a world that demands language in compelling and persuasive plain English. Not industry jargon. That’s where Dan and his team at Caliber Brand Strategy + Content Marketing come in, providing the kind of brand strategy and custom content that audiences crave, where they crave it most. Blogs. eNewsletters. Social media. eBooks and White Papers. If it can be written, Dan can tell the brand story on your behalf. And as a Master Consultant with the Duct Tape Marketing Consultant Network, he uses a system that’s proven to deliver clarity, consistency, confidence and customers. In 2019, Dan co-authored “Content Marketing for Local Search: Create Content That Google Loves & Prospects Devour,” a book that reached #1 on Amazon in the Marketing category and has been called “the best guide ever for how to use smart content to win the all-important search engine contest.” Visit Caliber’s website at HighCaliberBranding.com or email Dan at Dan@HighCaliberBranding.com.

Tami Palmer

CAREER + LIFE COACH

greyzone’s Founder, Tami Palmer has worked in the staffing and human resources management industries for over 15 years and in 2013 started greyzone, a Job Search Coaching and Career Advisement business. Tami has served on the boards of several Human Resources and Recruiting organizations, and donated countless hours of volunteer time providing job search advice to college students, displaced workers and immigrant populations. Tami is valued for her intuition, knowledge and creative thinking (she’s even a fiction writer). She blogs regularly on job search and career guidance topics. Tami is passionate about the power of words and guiding people to have authentic, empowered conversations.

Kim Kleeman​

SUCCESS COACH + FOUNDER

Kim Kleeman is a nationally-renowned business growth coach, speaker, and award-winning entrepreneur. She is passionate about helping individuals and organizations lead the field and scale rapidly in competitive markets. Kim has launched various brands, products, and organizations with growth-oriented clients. Her track record includes recognition by Top Women in Digital Marketing, Chicago Crain’s 40 Under 40, and landing her first company on the Inc. 500 list (#5 in Education).

She speaks regularly on leadership, sales, and business growth. A master of the pivot in her own life, Kim specializes in honing in on the unique opportunities inherent within challenges and seasons of transition to increase success and bring dreams to fruition. Her Accelerate Successfully Program is proven to create vision, improve leadership, and generate growth for organizations, whether they are at the pre-funding stage or have a $150 million valuation. 

She is co-founder of The Inner Circle, a B2B community of CEOs, professionals, and trusted advisors who come together to grow their businesses through intentional networking.

Kim is a natural connector, frequently found talking to someone new. She loves hearing people’s stories and sharing life experiences. She resides in the Chicagoland area with her husband of 23 years and their 3 awesome children.