Guest: Dr. BehNaz Gholami, Executive Director at Dizen and Founder at Human Side Academy.
Today I’m joined by Dr. Behnaz Gholami, a social scientist and experience designer who has spent her career engineering change using human centered design. We talk about the concept of change for the human experience and how organizations can beat the statistic of 75% of transformative change failing due to people readiness.
Here’s what you’ll learn about in this episode:
- Why change and transformation is so hard to execute and how human centered design can be used to engineer successful change and transformation.
- How tools like developing personas for different change experiences, employee journey maps and understanding the moments that matter most to employees are just a few ways we can reinvent the traditional concept of change management.
- When human centered design can be at risk of over engineering and may not be appropriate for change.
- Connecting the importance of human-centered design for impacting ecosystems outside of the work experience including the customer experience, holistic human experience and sustainability efforts.
- The connection between customer experience and employee experience and how a human-centered approach nurtures this symbiotic relationship.
- The concept of an “experience” economy and what it means for an organization’s customers and employees.
Quote:
It (human-centered design) gives us a broader approach to create a more harmonious ecosystem around us.
Resources:
Welcome to the Experience Economy (hbr.org)
—
Send in a voice message: https://anchor.fm/humanlypossible/message
Support this podcast: https://anchor.fm/humanlypossible/support
